S13E3: Balancing Your Message With Your Mission with momHIVE CEO Alyssa Cairns

You're out to change the world.

Disrupt society.

Flip an industry upside down.

Shatter a stereotype or create a new norm.

You're MISSION-driven. But what does that really look like on a day-to-day basis?

And how do you build long-term support for your mission while still gaining customers today, without scaring them away?

Alyssa Cairns Cofounded momHIVE, Western Michigan's first all-female coworking space with onsite childcare.

In only 8 months of operation momHIVE's members have experienced as much as 4x growth, with onsite childcare being used up every day.

She now has expansion plans that include corporate, with a larger mission of helping close the wage gap.

Our conversation explores how she's balancing the message today for customer acquisition, with the long-term deeper-rooted mission.

Find Alyssa and momHIVE online at:

Instagram and Facebook: @momhivegr

Website: https://www.momhivegr.com/

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