On this episode you'll hear the background story of Horst Shultze's journey from his teen years, when he came to faith in Jesus Christ, when he formulated his passion for the hotel industry, and his commitment to "ladies and gentlemen serving ladies and gentlemen" (the title of a paper he wrote at the age of 15).

AND, Horst delivers some of the core, foundational principles that have driven him to pursue superior customer LOYALTY through multiple hotel chains (Ritz-Carlton in particular).  You'll come to understand that profound difference between customer service and customer loyalty...and which should actually be measured in your business ventures.

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