WARC’s new effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA’s Chief Strategy Officer and Michael Reh, BERA.ai’s head of data science, to discuss the power of brand equity in effective marketing.

WARC Members get the full report ⁠along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck’s worth of charts to help you make your argument to the CFO.

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