Stream Founder Thierry Schellenbach on Listening to Customers and Following the Metrics

Stream might be a small startup company, but by listening to its customers and their needs, the company decided to launch a second product that helped it scale. 

“Focusing only on a single product, it was hard to go for larger channels that are not well-targeted, so we needed to have a broader product offering to really scale up,” said founder and CEO Thierry Schellenbach. “I think that’s the one thing in terms of advice for founders, I think you need to look at those metrics and we could have probably raised like an A and B rounds, like earlier on the activity feed business, but it would've been really hard to scale given the unit economics and where they were. So we ended up launching chat, doing well in that space, and then doubling down on like the A and to B. And I think that's been very successful for us.”

Listen as Thierry describes the company’s coming-to-America moment through Techstars New York and moving its headquarters to Colorado, and all the support he received from business leaders throughout the process.

Also, don’t miss Thierry and David discussing the difference between Europe and the U.S. when it comes to startup investing, how the pandemic changed how startups launch investment rounds, and how the role of CEO changes as a company scales.

Follow Thierry Schellenbach on Twitter @tschellenbach

Follow David Cohen on Twitter @davidcohen

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