The Daily Brief Can WeWork sell India on premium offices?
Sep 30, 2025
Dive into the booming Indian office market with WeWork India's plans for an IPO. Discover how premium Grade A offices are being driven by MNCs and startups. Explore projections for flexible workspaces and what makes WeWork India stand out despite potential risks. Learn about recent shifts in India's e-commerce rules allowing direct exports, the influence of foreign platforms, and regulatory challenges faced by giants like Amazon. Uncover the evolving landscape that could redefine how Indian exporters engage with global markets.
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Office Market Is Premiumizing
- India's office demand is shifting toward premium, Grade A spaces driven by MNCs and startups.
- This structural premiumization supports operators who can offer upscale campuses and amenities.
Flexible Space Demand Is Growing Fast
- Flexible workspace demand is rising as setting up premium campuses takes capital and time.
- Projections show flexible offices expanding from ~82–86m sq ft in 2024 to over 140m sq ft by 2027.
Brand + Developer Backing Is Its Edge
- WeWork India leverages licensing from WeWork Global and Embassy Group's real estate experience.
- That combo positions it at the premium end with foreign client recognition and property access.