How a $675,000 Domain Name Took Teamwork.com to the Next Level - With Peter Coppinger

Put together a great team, build a world-class product, and your company can be successful even with a bad domain. That's what today's entrepreneur and business leader learned when he and his co-founders started their SaaS project management business on the TeamworkPM.net domain name. However, years later – with profits in the bank – they decided that the authority and trust afforded by a premium domain name was what they needed to take their business to the next level. So they took a leap of faith and spent nearly all of their savings – $675,000 – to purchase the Teamwork.com domain name, which they believe has made all the difference in growing their business. Learn how they negotiated the purchase – over the course of years – from an initial price tag of $20 million, how long it took to recoup their investment, and the growth rate they experienced after starting to use their new Teamwork.com domain name.