Above The Fold Episode 43 | Building A Brand One Shot At A Time With Chaser
Jan 9, 2025
Join dynamic best friends Jess Carroll and Jess Moran, co-founders of Chaser, as they share the hilarious origin story of their beverage brand born from college shenanigans. They delve into the trials of crafting the perfect shot chaser and the story behind their lovable mascot, Buddy. With a sprinkle of 90s nostalgia, they discuss their journey through the chaotic beverage industry and how they’re bringing fun back to the drinking experience. Get ready for laughs, entrepreneurial insights, and the scoop on making shots way better!
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Chaser's Origin Story
- Jess Carroll and Jess Moran, best friends from college, often took shots together.
- One pregame, they lacked good chasers, inspiring them to create Chaser.
First Steps to Creating a Brand
- Start with thorough research to understand the existing options and why they work or don't work.
- Find a formulation company that lets you actively participate in the lab testing process.
Buddy's Discovery
- The mascot, Buddy the Taste Bud, 'found' the founders on Instagram.
- He messaged them about their frequent shots and offered help.