Mostly Technical 06: The Week of Aaron
Sep 19, 2023
Ian and Aaron dive into the intricacies of launching Screencasting.com, sharing insights on email marketing and choosing payment systems like Lemon Squeezy. They explore the benefits of flat-file databases and discuss their community-building strategies for creators. The duo reflects on the importance of taste in content creation and the potential of usage-based billing. They also touch on acquiring aged domains for SEO growth and debate the pacing of sci-fi series like Foundation. Balancing intense work phases with future leisure is another topic that sparks interest.
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Launch Pressure And A Quiet Fixer
- Ian describes launching Screencasting.com and the massive last-mile work required for a proper launch.
- He credits Jason Beggs as the quiet, no-nonsense engineer who turned designs into working Tailwind/HTML quickly.
Delegate Technical Work During Launches
- Delegate specialized tasks to trusted people so you can focus on core strengths during a launch.
- Use collaborators for technical work and concentrate your time on marketing and content.
Pick Integrated Payments To Reduce Overhead
- Ian picked Lemon Squeezy for built-in checkout, tax handling, and affiliate management to simplify operations.
- Choosing an integrated payments platform reduces overhead for payouts, tracking, and compliance.
