Positioning with April Dunford

How to Create Marketing and Sales Alignment

20 snips
Sep 28, 2023
The podcast discusses the challenges of aligning marketing and sales teams, including defining a good lead and collaborating on a sales pitch. It highlights the importance of involving the sales team in positioning work, conducting test pitches for feedback, and establishing methodology and structure for effective collaboration.
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Episode notes
1
Introduction
00:00 • 4min
2
Challenges of Marketing and Sales Alignment
04:29 • 4min
3
Involving the Sales Team in Positioning
08:20 • 6min
4
Creating Marketing and Sales Alignment through Test Pitches
14:46 • 6min
5
Building Methodology and Structure for Collaborative Sales Pitch
20:42 • 3min