Research: Defending NPS with Lucas Puente

Lucas Puente, VP of Research at Slack and former Chief Economist at Thumbtack, dives into the world of user research. He discusses the crucial role of surveys in understanding consumer behavior and marketplace dynamics. Lucas passionately defends the Net Promoter Score as a vital metric, shedding light on its strengths and weaknesses. He also explores how Slack uses data-driven insights to shape product strategy in the evolving work landscape and touches on the exciting potential of synthetic data while emphasizing careful research design.