Online Marketing Made Easy with Amy Porterfield

#737: 3 Reasons I Committed to Hosting 2 In-Person Events in 30 Days

Dec 3, 2024

Discover the inspiring journey behind hosting two in-person events after a pandemic hiatus. Learn strategic tips for ensuring your live events truly impact your audience. Explore the importance of alignment with your long-term vision while developing new programs. Uncover how in-person gatherings deepen your understanding of your audience and foster connections among women entrepreneurs. This engaging discussion emphasizes stepping out of your comfort zone for transformative experiences.

42:04

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Quick takeaways

The introduction of in-person events reflects a strategic evolution in the speaker's business model, enhancing audience connection and understanding.

Mindful decision-making in introducing new offers ensures alignment with long-term goals, helping avoid burnout and 'shiny object syndrome.'

Deep dives

Core Values in Business Decision-Making

When considering any new offer for a business, alignment with core values is essential. Each decision should reflect who you serve, how you add value, and your long-term vision, ensuring that it contributes positively to both your audience and business. The speaker emphasizes the importance of scrutinizing opportunities critically to avoid burnout and maintaining focus on what truly matters instead of succumbing to the 'shiny object syndrome.' Ultimately, every new initiative must be a thoughtful addition rather than a hasty reaction to external demands.

Intro

2min

Embracing Change: The Journey to Hosting In-Person Events

22min

Empowering Women Through In-Person Connections

17min

Thinking about hosting an in-person mastermind? Hear how I added 2 new live offers to my business and get a step-by-step guide to make it happen for you.

Today, I discuss:

(3:19) A common trap you can fall into when creating new products or workshops
(5:25) Why I decided to add 2 in-person events to my business
(13:24) Tips for making sure your event will make a real impact for your audience
(19:37) Strategies for aligning your new programs with your long-term business vision
(30:55) Proof that in-person events can help you understand your audience on a deeper level
(35:41) How to experiment and create a plan for your new offers

Listen in and start thinking about how an in-person event could make a difference for you and your business!

Resources Mentioned in the Episode

#725: After 15 Years of Being in Business, I Can’t Believe I’m Still Learning This Crucial Lesson

Join the waitlist for The Made To Scale Mastermind

Join the waitlist for The Milly Club

James Wedmore

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