Tom Bairstow, Northhouse Creative, Immersive Visual Experiences

Dec 18, 2023

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Unlocking Your World of Creativity with Tom Bairstow:

The podcast explores creativity, inspiration, and organizational methods worldwide.

Guest: Tom Bairstow, Founder and creative Director of North House Creative, specializing in immersive visual experiences.

Tom's Website

@northhouse__ on Instagram

North House Creative's Portfolio:

- Known for immersive experiences for Coldplay, Queen's Platinum Jubilee, Super Bowl 50, and Disney's Encanto at the Hollywood Bowl.

- Combining physical set elements, lighting, and video for a unified fan experience.

Evolution of Immersive Experiences:

- Started in 2008 with a focus on live music, evolved into brand events and activations.

- Embracing multi-sensory experiences, combining physical and digital elements.

Creative Process:

- Highly collaborative, involving producers, creatives, designers, and technology experts.

- Ideation and conceptualization stages are crucial, emphasizing collaboration with clients.

Challenges and Contingency:

- Addressing challenges in live shows, Super Bowl 50 as an example.

- Technical contingency plans with backup servers and projectors, while creatively being adaptive and reactive.

Pushing Boundaries and Innovation:

- Constant pursuit of the next creative frontier.

- Balancing client expectations, adaptability, and innovation to deliver visually stunning and technically flawless experiences.

Inspiration Sources:

- Drawing inspiration from nature to soften digital elements and incorporate organic materials.

- Emphasizes the importance of taking a step back, being present, and allowing time for creative ideation.

Upcoming Projects:

- Teases upcoming artist tours, brand events, shows, and immersive experiences.

- Ongoing projects in Saudi Arabia and Dubai, showcasing diverse creativity across sectors.

Key to Immersive Experiences:

- Emphasizes the core elements of storytelling, moments, emotion, and shared experiences.

- People-first approach, considering the human experience and emotions.

Closing Thoughts:

- Shared experiences unite people, creating a powerful connection.

- Tom Bairstow's insight into balancing creativity, collaboration, and innovation in the evolving landscape of immersive experiences.

Tom Bairstow is the visionary Creative Director & Founder of NorthHouse Creative, a multi-award-winning studio that fuses design, motion and technology to create immersive visual experiences for music, brands and live shows. Bairstow's career has been marked by groundbreaking contributions to video, projection, and digital design. Over the past twelve years, he's led the NorthHouse team to play a pivotal role in a range of global events, including the Queen's Platinum Jubilee, the King's Coronation, Coldplay's World Tours and a range of brand events and immersive experiences for the likes of Ferrari, Youtube and the Dubai Expo. With a team of highly skilled designers, directors, technologists, and producers, NorthHouse Creative has emerged as one of the leading companies in live shows and immersive experiences. Together, they strive for excellence and innovation, consistently pushing boundaries to create awe-inspiring visuals that connect people to music, brands and each other.