[ENTREPRENEURSHIP & WELLNESS] Ep. 472 How to Build a Purpose-Driven Business & Legacy with Bill & Theresa Armour

Aug 27, 2025

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This week, Ash is joined by Bill and Theresa Armour, the visionary founders of Burke Williams Spa and pioneers in bringing European-style spa sophistication to the United States.

Bill and Theresa share their inspiring journey from newlyweds to entrepreneurs, reflecting on the challenges, sacrifices, and lessons that shaped their mission of creating a sanctuary for healing and restoration. They open up about the importance of aligning personal and business values, the role of faith and family in guiding decisions, and how their shared vision has grown into a multi-location brand that impacts lives far beyond its walls.

But that’s just the beginning. Together, they explore the realities of running a business as a couple, from balancing different personalities to navigating client demands, hiring with intention, and leading through crises like the 2008 recession and the COVID-19 pandemic. With candor and wisdom, Bill and Theresa reveal how vulnerability, resilience, and purpose-driven leadership can sustain both a thriving company and a meaningful life.

In This Episode, You’ll Learn:

How Bill and Theresa transformed a dream into one of America’s most renowned spa brands.
Why aligning personal values with business goals creates lasting success.
Strategies for navigating entrepreneurship as a couple with different strengths.
How to hire and develop employees with a focus on growth and adaptability.
Lessons in resilience from weathering economic downturns and industry challenges.
Why purpose, family, and faith are essential to building a lasting legacy.

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Connect with Bill and Theresa Armour

Website: https://www.burkewilliams.com/

Instagram:https://www.instagram.com/burke_williams/

Facebook: https://www.facebook.com/BurkeWilliamsSpa

Connect with Ash:

https://www.instagram.com/ashleystahl/

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