From Designer to Strategist: Building Creative Careers in the Age of AI

How do you future-proof your creative career when AI is disrupting everything?

In this episode of Marketing Mindset, I sit down with Farooq Umer, Brighter Click’s very own lead designer turned creative strategist, to break down his journey from executional design work to owning performance strategy.

We talk about:

• Why most designers never see the data, and how that’s holding them back
• The skills that actually matter when shifting into strategy roles
• How learning copywriting and influencer management changed Umer’s career trajectory
• Why AI won’t replace you if you evolve faster than it does

Whether you're a designer, copywriter, or performance marketer, this episode is a blueprint for turning curiosity and grit into a thriving creative career.

Follow Colby on LinkedIn: ⁠⁠https://www.linkedin.com/in/colby-flood/⁠⁠

Follow Colby on Twitter: ⁠⁠https://twitter.com/Colby__Flood⁠⁠

Visit our Agency website: ⁠⁠www.brighterclick.com⁠⁠

Learn more about our creative strategy software: ⁠⁠https://www.dataally.ai/⁠