In this week's episode from the BXP Archives... As we begin our epic quest to write and chart a book in one year, we need to discover what kind of person buys bestselling books. We turn to Hachette Book Group consumer insight expert Vics Tranter, who shares her experience and wisdom with us and we discover just who will be reading our book… and it’s a bit of a shock, to be frank.
The Bestseller Experiment