Stephen Bienko is a former decathlete, former college football player at The Air Force Academy and Villanova, began his career as a state trooper, franchise owner, entrepreneur, and founder of 42U, helping athletes build their brands.

We discuss life after sports, athlete branding, NIL collectives, and the evolving landscape of college athletics.

Stephen shares how athletes can effectively transition beyond sports, build their personal brand while they're still playing, and navigate the opportunities that NIL has created in college sports.