Pamela Zapata is an NYC-based talent and marketing executive who brings a unique range of experience to the table, including over 12 years of mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands, and agencies in the industry. In 2019 she founded Society 18, a bicoastal influencer management and consulting agency with a focus on multicultural and multiethnic content creators and digital strategy. Zapata leverages her unique strategic insights to maximize sponsorships and optimize campaign performance to benefit both her clients and brands.

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Connect with Pamela:

Instagram: @pamelazapata
Website: pamelazapata.com
Society 18: society18.com

Connect with Whitney:

Instagram: @whitneyeckis
Podcast IG: @undertheinfluence.pod
TikTok: @whitneyeckis
Eckis Marketing: @eckismarketing
Get Supr: @getsupr

More information about the show + businesses: whitneyeckis.com

109. Inside the Mind of Talent Agency Founder and CEO Pamela Zapata