The Shopify Growth Show How to Use B2B Tactics to Grow a D2C Company with Kendra Kawala (#148)
Oct 3, 2023
48:21
This week, Jim is joined by Kendra Kawala co-founder of Maker Wines, to discuss how she and her partners were able to create a new product category in the wine industry and grow her company to be one of the biggest in the space, through pounding-pavement grit early on as well as using savvy growth tactics while scaling.
TOPICS DISCUSSED IN TODAY’S EPISODE
- What is Maker Wine
- Working with 15 different wineries
- Calculating order economics
- Business school benefits vs cons
- Finding the right co-founder
- How to scale
- Getting conviction up front
- Applying b2b tactics to d2c
- Timing
Resources:
Additional episodes you might enjoy:
Startup Ideas by Paul Graham (#45)
Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
How We're Validating Startup Ideas (#51)