Supercool Breakthrough Climate Tech Marketing: Rising Above a Sea of Same
Even the most innovative climate tech startups face marketing challenges. To gain traction or raise capital, they must generate brand awareness, educate the market, and build trust with prospective customers in a race against time before their funds run out. Companies that go bold in their climate communications stand a stronger chance of standing out in a "sea of same." That's the advice of this week's guest, Adam Malik, co-founder of Bloxspring, a marketing agency for visionary brands radically changing the future of our buildings, cities, and the planet.
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Guest: Adam Malik, Co-founder
Company: Bloxspring
Jaguar: Its new EV car commercial - featuring no cars
Volvo: Its new EV car commercial - cinematically leaning into its safety reputation
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