16. Valuable content and a thriving community – how Nadia Cameron built CMO Australia

The one and only Nadia Cameron, founder and managing editor of CMO Australia and associate editor of CIO at IDG Publishing, joins us on the podcast today. 

CMO Australia is the go-to-source in Australia for industry related news on marketing and technology leadership. Nadia also established the CMO50 in Australia which recognises the top 50 CMOs in the country, and events such as CMO Momentum. Nadia has created and connected a thriving community of CMOs in Australia and helped raise the profile of the industry and the peers within it. 

There was so much covered in this episode that we have split it into two parts. In part 1 we discuss: 

• Nadia’s story and how she’s built CMO into the powerhouse title that it is today;
• Where the idea of CMO originated from;
• How from a seed of an idea Nadia created a content strategy and executed it to a tee; and
• How CMOs can think more like publishers.

Make sure to tune into part 2 next week to learn how the remit of the modern-day CMO has changed in the past few years, what the top 5% of CMOs do differently and more. You’re not going to want to miss either episode, so if you haven’t already make sure you hit subscribe and enjoy the show.

Contact Nadia Cameron

• Find Nadia on LinkedIn and mention you heard her on the podcast. Find out more about CMO Australia.

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn.

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This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.