I was pleasantly surprised in reading Osprey's book The Story is in Our Bones that she also sees the need to change culture, including elements like our stories, role models, images, and beliefs. Focusing on cultural elements doesn't mean ignoring or leaving out measurable things like greenhouse gas emissions or plastic waste. On the contrary, focusing on those things without addressing our stories tends to result in people complying at best, more often feeling despair at the lack of vision.
Regarding role models, she also looks to sustainable indigenous cultures, and not to give solar panels or western-style schools to, as if we know better, but to learn from with humility.
She uses different language, which I tried to learn from.
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This Sustainable Life