Unlocking the Power of Partner Marketing with Tanya Smith

273 - Are you ready to supercharge your photography business? 

This week, I’m chatting with Tanya Smith, a portrait photographer and educator who went from struggling with $600 shoots to building a system that generated almost $400K in just one year. 

We’re breaking down the most effective marketing strategies—think partnerships, in-person connections, and consistent follow-ups—that photographers can start using today. If you’re tired of the feast-or-famine cycle, this episode is a must-listen!

What to Listen For

• How Tanya went from $600/session to a $400K/year photography business
• The importance of in-person marketing in a digital world
• Why Instagram should only be the “icing” on your marketing cake
• Tanya’s proven strategy for creating profitable partnerships with local businesses
• How to build long-lasting relationships with clients and community partners
• The mindset shift you need to make to approach marketing with confidence
• Tanya’s advice for structuring your week to prioritize marketing and avoid burnout
• Why follow-up is the most overlooked (and valuable) part of your marketing

This episode with Tanya Smith was packed with actionable marketing strategies to help you build a thriving photography business. From creating meaningful partnerships to mastering the art of follow-up, Tanya’s advice will inspire you to take control of your client pipeline. Remember: marketing is the key to consistency, and it doesn’t have to be overwhelming!

If you loved today’s episode, make sure to check out Tanya’s Mastery Summit for Portrait Photographers happening on January 21, 2025. You can grab your free ticket at the link below.
 
Don’t forget to subscribe to the podcast, share it with a friend, and let us know your biggest takeaway.

Important Links

• Sign up for Tanya’s Mastery Summit (FREE) - www.profitableportraits.com/summit
• Free Marketing Ideas for portrait photographers: https://www.profitableportraits.com/market
• Tanya's Education Website: https://www.profitableportraits.com
• Tanya's Store for Photographers: https://whoabella.ca
• Master the craft of pet photography at the Hair of the Dog Academy - www.hairofthedogacademy.com
• Stop competing on price and sell confidently with Freedom Focus Formula - www.freedomfocusformula.com
• Crack the code to booking more clients inside Elevate - www.freedomfocusformula.com/elevate
• Learn commercial pet photography at the Commercial Pet Photography Academy - www.hairofthedogacademy.com/commercial

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.