Know Your Enemy

Did Podcasters Make Trump President? (w/ Andrew Marantz)

41 snips
May 15, 2025
In this discussion, Andrew Marantz, a staff writer at The New Yorker focused on the intersection of politics and culture, analyzes the rise of 'bro' podcasts. He highlights how these platforms, like Joe Rogan's, significantly sway younger male voters, especially within diverse communities. The conversation delves into the authenticity of political figures engaging on these platforms and how informal discourse reshapes political narratives. Marantz also examines the evolving landscape of leftist podcasts and the impact of humor in serious political dialogue.
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INSIGHT

Politics Divide: Following Vs Not

  • The fundamental divide in American politics is between those who follow politics closely and those who don't.
  • Bro podcasts give political figures direct access to voters who are otherwise low information or disengaged.
ANECDOTE

Trump's Casual Podcast Appearances

  • Trump appeared on nontraditional shows like Twitch's Aiden Ross, and Barstool Sports' Bussin' with the Boys during his 2024 campaign.
  • These interviews aimed to humanize Trump with casual conversations and relatable vibes, unlike formal debate formats.
INSIGHT

Podcast as Digital Hangout Space

  • Long-form, meandering podcast conversations mimic casual social hangs and create a relaxed, authentic vibe.
  • This format contrasts with tightly-scripted media, making it appealing especially to younger, male listeners seeking genuine interaction.
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