Redefining Possibilities for Your Art Business Mailing List (#102)

Does the thought of expanding your mailing list give you a headache? Do you constantly push tending your mailing list to the back burner because it feels like the least productive or enjoyable task on your lengthy to-do list? Your mailing list is your art business’s #1 marketing asset, but it’s absolutely useless if you aren’t using it and intent on growing it. Too many artists neglect their mailing lists simply because they don’t know the real power that it holds.

In this solo episode, you’ll hear a new definition for your mailing list that just might inspire you to give it your full attention again. You’ll learn about the five groups of people that need to be included in your list and how you should treat each of them. You will also hear about the upcoming Grow Your List program — our final program for 2021 that is designed to help you create a reliable system to attract new people to your list and nurture them in ways that can make a major difference in your art biz success.

Highlights

• How important is your mailing list, really? (1:30)

• Questions to ask yourself about your mailing list. (2:24)

• Broadening your definition of a mailing list to include everyone you know. (3:12)

• The five groups of people that need to be on your list. (4:44)

• The hardest part about growing your mailing list — and what to do about it. (8:47)

• How not to grow your mailing list, and what to do instead. (9:49)

• Finding the fuel that will power the growth of your list. (14:24)

Resources

• Complete transcript, images, and listener comments

• Grow Your List program at Art Biz Success

• Free e-course: 31 People Who Can Help Sell Your Art

Quotes

• “When clients aren’t getting good results I can often trace it back to the fact that they’re neglecting their lists.” — Alyson Stanfield

• “Your mailing list is the number one asset in your art business, but only if you continue to develop it.” — Alyson Stanfield

• “You have to treat everyone on your list well.” — Alyson Stanfield

• “It’s not easy to get people on your email list right now, but that doesn’t mean you shouldn’t try.” — Alyson Stanfield

• “Stop looking for shortcuts. Start doing the hard — and much more interesting — work of caring about people and connecting with them authentically.” — Alyson Stanfield

 

First posted: https://artbizsuccess.com/people-on-your-list/

Grow your mailing list: https://artbizsuccess.com/growyourlist