People Magic: How to Build a $1M Community People Pay Attention to What They Pay For
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Aug 22, 2024 How much should you charge for your community? Discover the balance between pricing seriously and delivering value. A financial investment increases engagement and transforms member interactions. Learn to structure offers that respect member contributions while highlighting the results they can achieve. When members invest, they pay attention—and that leads to meaningful growth for everyone involved.
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Pricing Strategy
- Price your community around $48/month, the average subscription price.
- This price point encourages both member commitment and your own investment.
Pricing Framework
- Base your pricing on results, replacement value, and respect.
- Quantify the value members receive, what they're substituting, and a price that reflects the community's worth.
Value Perception
- Avoid undercharging or offering free memberships, as it can diminish perceived value and your investment.
- Charge a price that reflects the community's true worth to ensure commitment and quality.