Theory and Practice 31 | Katie Diasti, Founder & CEO of Viv: Building an Earth-Friendly Period Care Brand
Apr 9, 2024
40:38
Hi everyone!
Today’s conversation is in honor of sustainability with Earth Day coming up! I’m thrilled to be joined by Katie Diasti, the Founder & CEO of Viv, a good-for-you and good-for-the-planet period care brand. Katie is a friend whose path I admire. I think you will too. Enjoy!
--
Topics Discussed:
- How Ana and Katie met
- The story of Viv: From Class Project to Physical Product
- Why Katie turned down a corporate job offer
- Why founders should have mental resilience and some delusion
- The sustainability aspect of Viv
- Why period care is like skincare
- The future of sustainability and consumer goods
- How Katie takes care of herself
- Why you should pursue plan A not plan B
- Katie’s view of self-discovery
& more!
Katie’s recos:
- Journaling
- Audiobooks
- Eli Rallo’s book, I Didn’t Know I Needed This
- Aavia: Hormone tracker app
- Alexis Barber & the Too Smart for This Podcast
--
Connect with Katie & Viv:
Check out the Viv 2023 Impact Report.
Find a store that sells Viv products near you!
IG: @katiediasti & @vivforyourv
Tik Tok: @vivforyourv
--
Connect with me!
Learn more about Theory & Practice!
IG - @theoryxpractice_ & @anacordera
Tik Tok - @theorynpractice
--
Thanks so much for listening! <3