How is speaking a marketing strategy? with Grant Baldwin

[1:50] Two questions to ask yourself before you start booking speaking engagements

[7:15] Speaking to potential clients vs. referral sources

[9:10] What ‘promise’ are you delivering?

[9:55] Establishing yourself as the expert

[16:20] Knowing when to scale

[17:40] How to know where speaking fits in your marketing strategy

[23:10] Keeping people engaged in what you’re doing

[28:50] Tweaking your message as you go

[37:40] Grant’s book recommendation