Believe it or not, nearly 8 billion people share the same 34 words; known as CliftonStrengths®. These words represent a powerful framework that identifies and names our innate talents, offering a practical and approachable way to understand how we think, feel, and perform at our best.

In this episode, we’re joined by Jo Self, Gallup-certified Strengths coach and founder of Practical Strengths, who has dedicated her career to helping individuals and organizations unlock their potential through the language of Strengths.

Jo shares how CliftonStrengths® creates a common language that bridges differences, strengthens teams, and inspires authentic leadership.

Strengths aren’t just personality traits—they’re a shortcut to understanding the human psyche. When we recognize and honor each other’s natural talents, we build stronger relationships, communicate with more clarity, and lead with greater compassion.

While we may not be able to erase every “-ism,” Jo shows us how we can foster empathy and connection—one strength at a time.

Tune in to hear Jo’s answers to questions such as:

You often say that ’34 words can unite 8 billion people.’ What does that mean for you, and how does it capture the essence of your mission?
How can this ‘second language’ help couples communicate better/reduce conflict/improve communication?
How do you see projects like 52 Sparks igniting deeper connections?
What are some of the obstacles you’ve faced while championing the importance of strengths, and how have these challenges shaped your mission?
Can you give us a preview of your upcoming Future of Strengths Forum and explain why it’s a pivotal moment for your mission?
And much, much more!

Connect With Our Guest

Website:

http://practicalstrengths.org

Social Media

The post What If 34 Words Could Change the World? With Jo Self first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

Pollyanna Rhee, "Natural Attachments: The Domestication of American Environmentalism, 1920–1970" (U Chicago Press, 2025)