Reality Check: Your content isn’t cutting it (Yet)
Sep 18, 2023
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The podcast discusses the importance of improving content on YouTube. Topics include imposter syndrome, emotional transformations in videos, deep storytelling, analyzing data, creating compelling thumbnails and titles, providing valuable information, and a new feature on YouTube for saving playlists from the short feed.
Tailor your content to deliver the desired emotional transformation for viewers.
Adopt a passionate educator mindset to overcome imposter syndrome and provide valuable content.
Strategically optimize titles and thumbnails to capture viewer attention and enhance content performance.
Deep dives
The Importance of Targeting Viewer Emotions in Content Creation
When creating content, it is crucial to consider the emotional transformation you want viewers to experience. By understanding the desired emotional change, such as feeling confident or accomplished, creators can tailor their content to deliver that outcome. This applies to all genres, including utility channels, where creators must identify the emotional satisfaction viewers seek, even in topics like unblocking a toilet. Emphasizing the emotional shift in the video and incorporating storytelling elements can create a stronger connection with the audience. By focusing on viewer satisfaction and addressing their emotional needs, creators can deliver content that resonates and keeps their audience engaged.
Recognizing and Addressing Imposter Syndrome in Content Creation
Many content creators struggle with imposter syndrome, feeling inadequate or like they're one step ahead of their audience. However, adopting a mindset of being a passionate educator can alleviate this self-doubt. Creators should focus on sharing their experiences, knowledge, and wisdom rather than claiming expertise. Recognizing that there are multiple paths to success on YouTube and continuously learning in one's specific niche or topic helps maintain a growth mindset. By approaching content creation with a genuine passion for teaching and a humble attitude towards ongoing learning, creators can overcome imposter syndrome and provide valuable content.
The Significance of Title and Thumbnail Optimization in Content Performance
Strategic optimization of titles and thumbnails is crucial for attracting viewers and enhancing content performance. Creators should spend more time crafting compelling titles and eye-catching thumbnails that align with their target audience's desires and curiosity. By emphasizing curiosity and basic desires in the title, creators can capture viewers' attention and engagement. Balancing the content's emotional transformation, storytelling, and viewer satisfaction in titles and thumbnails can significantly impact click-through rates, video retention, and overall channel growth. Optimizing these packaging elements is equally important as crafting the content itself.
Focus on the Learning Process and Enjoyment
The podcast episode emphasizes the importance of focusing on the learning process and enjoying the creative journey of content creation. It highlights the need to approach each video as a learning opportunity and to continuously improve by analyzing data and making iterative changes. The speakers emphasize the importance of passion, patience, and understanding that success on YouTube takes time and effort. They suggest not expecting immediate results and instead focusing on putting out content, learning from it, and refining strategies over time.
Balancing Quantity and Quality
The podcast discusses the balance between quantity and quality when creating videos. It suggests that for beginners, it can be beneficial to prioritize quantity and focus on getting as many reps as possible in order to learn and improve. However, as creators grow and gain experience, they can shift their focus towards quality, creating the best videos possible each time. The speakers caution against being too extreme in either approach and instead recommend finding the right balance based on the specific goals and needs of the channel. They also highlight the importance of assessing the intent behind each video and making decisions based on its purpose and audience.
You probably started out with the idea, "If I create it, they will come." Buuuuut, they aren't coming. At least not as many as you hoped. A lot of people come up with reasons for this such as, "The algorithm is against me!" or "YouTube is trying to squash small channels!" We are saying this with all love in the world, but the brutal truth is that the reason your channel isn't succeeding might be that your content just needs some work.
On this episode, we are going to take a hard look in the mirror. Please, try to be open-minded and come along with me as we attempt to do things a different way. I know different is scary, but it also produces different results. And if we are ever going to "make it on YouTube," different results is exactly what we need.
