161: The People Behind the Products: Amplify Your Nonprofit's Reach by Harnessing the Power of Influencer Marketing Success with Nick Lynch

4 snips

Dec 12, 2023

Collidescope CEO Nick Lynch guides nonprofits on harnessing influencer collaborations. Learn about integrating influencers, valuable partnerships, and cost-effective approaches for advocacy.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Nick's Background

Nick Lynch, CEO of Collidescope, has a background in advertising technology, starting at MySpace.
As a cancer survivor and Make-A-Wish kid, he's passionate about helping nonprofits.

INSIGHT

Nonprofit Value Proposition

Nonprofits can leverage corporate partners' cause marketing budgets by focusing on ROI and impact.
This shift requires demonstrating measurable results, appealing to brands' marketing needs.

ADVICE

Effective Partnership Outreach

When approaching potential partners, clearly articulate your goals, their potential role, and expected outcomes.
This thoughtful approach sets you apart and increases your chances of success.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Unlock the full potential of your nonprofit's impact with Collidescope CEO and Co-founder Nick Lynch as he guides you through harnessing the power of influencer collaborations for organizations of all sizes and budget constraints to revolutionize your reach and create meaningful change.

It's not every day you meet someone who can seamlessly integrate cutting-edge technology, brand advertising, and philanthropy. Nick Lynch is the embodiment of this rare combination. As the co-founder and CEO of Collidescope, Nick has over 17 years of experience in the rough-and-tumble world of advertising technology. As an earlier member of MySpace, he brings a legacy of knowledge in digital and social media. What gives his journey a personal touch is his relationship with the Make-A-Wish foundation - as a cancer survivor and now, a member of their board. He has channeled his experience in the professional and personal realms to help nonprofits maneuver effectively during the pandemic.

In this episode, you will:

Decode the process of integrating influencers into your nonprofit marketing strategy.
Gain insights on establishing valuable partnerships for both nonprofits and brands.
Rise above common obstacles that impede nonprofit collaboration building.
Understand cost-effective yet imaginative approaches to win influencers for your advocacy.

Connect with me: Instagram: https://www.instagram.com/whatthefundraising_

Facebook: https://www.facebook.com/whatthefundraising

YouTube: https://www.youtube.com/@malloryerickson7946

LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/

Website: malloryerickson.com/podcast

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652

If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point