#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro

How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his college dorm room, long before e-commerce, fax machines, or even 1-800 numbers were mainstream. What started as a small side project in the late 1970s has grown into a thriving business with over 125 employees, helping small businesses across America build their brands through high-quality custom apparel.

About Fred Meyers

Fred Meyers is the founder of Queensboro, a company he started in the late 1970s that revolutionized the custom logo apparel industry. Before the existence of fax machines or 800 numbers, Fred identified a market gap in the premium polo shirt space dominated by brands like Lacoste and Ralph Lauren. Through determination and innovation, he built a supply chain from scratch, transforming a college dorm room operation into a multi-million dollar company that has sustained growth for over 45 years. Today, Queensboro serves major clients like Costco, Burger King, and Pepsi, while maintaining its commitment to helping small businesses build their brands through custom apparel.

Resources Queensboro website: https://www.queensboro.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com