A common sports injury left Rick McMullen incapacitated. His search for recovery led to the founding of Alleviate, a platform for physical therapy that is finding a lot of satisfied users. Thanks to Bryanne Leeming for introducing Rick to me.

· Sal Daher Explains Why He Came Off the Sidelines to Invest in Alleviate
· Rick McMullen, Co-Founder of Alleviate, Has the Ideal Background to Build Such a Company
· Investing from a Self-Directed IRA Is High-Burden
· The Problem Alleviate Is Solving
· People Often Quit Before Physical Therapy Begins to Work
· College Athletes Have a Lot of Support; When They Graduate There’s Nobody to Advise them on Recovering from Injuries
· Alleviate Aims to Fill the Gap in the Delivery of Physical Therapy in the US
· “With all of these conditions, you’ve got to do the work [to get better].”
· Atomic Habits by James Clear
· Alleviate Is Getting Traction
· Alleviate’s Revenue Is Cash-Flow Positive
· Product Returns Are Learning Opportunities
· Clayton Christensen’s The Innovator's Dilemma
· “...the specific subset of musculoskeletal pathologies that we serve. You can call it a niche, but it's like a $10 billion niche.”
· Rick McMullen’s Journey to Founding a Startup
· “...this central idea that the golden rule is the most economically rational thing.”
· Why Rick McMullen Is Focused on Capital Efficiency
· Parting Thought from Rick McMullen

Topics: product, management, discovering entrepreneurship

Title: Physical Therapy That Works

Benjamin Bergen from Council of Canadian Innovators