The Tony Robbins Podcast

From the Vault: Tony Robbins and Jay Abraham (Part 2) | World class marketing, strategic innovation and how to grow a business exponentially

Jun 28, 2016
In this engaging conversation, Jay Abraham, renowned marketing expert hailed as 'The Billion Dollar Man', shares his insights on exponential business growth. He covers the importance of optimizing strategies, especially amid economic challenges, and the significance of harnessing intangible assets. Jay emphasizes a holistic approach to business, fostering customer loyalty through innovation. He also discusses mastering risk reversal to build customer trust and employing curiosity for developing effective marketing techniques. Get ready to elevate your business game!
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INSIGHT

Understanding Optimization

  • Optimization means getting maximum yield for minimum investment across all business assets.
  • It requires a precise vision of the desired business outcome to fully leverage optimization.
ADVICE

Employees Boost Employer Profit

  • Employees add value by identifying profit-boosting ways for their employer.
  • Propose improvements conservatively on your own time, then negotiate compensation based on results.
ANECDOTE

Profit From Licensing Expertise

  • A car wash owner profited by licensing his superior sales technique to 1,000 other facilities.
  • A realtor made $60,000 teaching others her listing method after selling her business.
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