The Straits Times Podcasts S1E32: Can mid-lifers use social media to boost dormant careers?
Can mid-lifers breathe new life into stale careers with social media?
Synopsis: Every first Monday of the month, listen to the Work Talk podcast to help you work smarter, think deeper and get ahead in your work life.
Will a leap into social media rain new work opportunities for a stale middle-age career? Will being on TikTok, YouTube, Facebook, Instagram and more show the boss that mid-lifers are still in tune with technology and on-trend?
Join me and my special co-host, senior transport correspondent Lee Nian Tjoe in this episode of Work Talk. We will explore the potential of social media for mature careers that need a second wind.
Our guests are Mr Walter Lim, founder of marketing agency Cooler Insights, and Ms Jessly Chew, an associate director at recruitment agency Michael Page.
Together, we will delve into the possibilities, pitfalls and planning for mid-lifers who are curious about putting out their first TikTok or YouTube video, Instagram or LinkedIn post.
Listen and get started!
Highlights (click/tap above):
2:50 What a strong social media presence does for job seekers.
5:45 Enhancing the perception of being tech-savvy and adaptable.
9:45 The importance of authenticity and pitfalls of oversharing.
11:44 Leveraging different platforms to showcase skills and interests.
14:08 Tips for a content strategy, and the importance of planning and interaction on social media.
Produced by: Krist Boo (kristb@sph.com.sg), Ernest Luis and Amirul Karim
Edited by: Amirul Karim
Follow ST's Your Money & Career Podcast channel here:
Channel: https://str.sg/wB2m
Apple Podcasts: https://str.sg/wuN3
Spotify: https://str.sg/wBr9
SPH Awedio app: https://www.awedio.sg/
Website: http://str.sg/stpodcasts
Feedback to: podcast@sph.com.sg
Read Krist Boo's articles: https://str.sg/wB2P
Follow Krist Boo on LinkedIn: https://str.sg/shcB
Read Lee Nian Tjoe’s articles: https://str.sg/wt8G
Follow Lee Nian Tjoe on LinkedIn: https://str.sg/iqkJ
Get business/career tips in ST's HeadSTart newsletter: https://str.sg/headstart-nl
---
Discover more ST podcast channels:
All-in-one ST Podcasts channel: https://str.sg/wvz7
The Usual Place: https://str.sg/wEr7u
In Your Opinion: https://str.sg/w7Qt
COE Watch: https://str.sg/iTtE
Asian Insider: https://str.sg/JWa7
Health Check: https://str.sg/JWaN
Green Pulse: https://str.sg/JWaf
Your Money & Career: https://str.sg/wB2m
Hard Tackle: https://str.sg/JWRE
#PopVultures: https://str.sg/JWad
Music Lab: https://str.sg/w9TX
---
ST Podcast website: http://str.sg/stpodcasts
ST Podcasts YouTube: https://str.sg/4Vwsa
---
Special edition series:
True Crimes Of Asia (6 eps): https://str.sg/i44T
The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2
Invisible Asia (9 eps): https://str.sg/wuZn
Stop Scams (10 eps): https://str.sg/wuZB
Singapore's War On Covid (5 eps): https://str.sg/wuJa
---
Get The Straits Times' app, which has a dedicated podcast player section:
The App Store: https://str.sg/icyB
Google Play: https://str.sg/icyX
---
#moneycareer
See omnystudio.com/listener for privacy information.