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Cynthia Lohr, co-owner of J. Lohr Vineyards & Wines, discusses sustainability and tourism in the wine industry. They explore their commitment to resource conservation, social equity, and innovation, as well as solutions for low emissions and clean energy. The chapter also highlights the distinct qualities of wines from J-Loor Vineyard and the winery's response to the current economic climate.
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- J. Lohr Vineyards prioritizes sustainability in their operations, implementing resource conservation and innovation in vineyards and wineries.
- J. Lohr Vineyards actively addresses the California water crisis, exploring solutions such as blending recycled wastewater with nearby lakes to ensure sufficient water supply.
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