TEI 148: Win-Loss analysis for product managers

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: I love it when listeners suggest topics to explore on this podcast. One of those is win-loss analysis. This traditionally is considered a sales tool to understand why a customer chose or rejected a product. However, savvy product management groups recognize it as vital analysis for improving products and the customer experience. To explore the topic, I talked with Mike Smart who teaches organizations to conduct win-loss analysis from a product management perspective and also manages the entire analysis for organizations. He is a product management practitioner and founder of Egress Solutions, which helps companies implement product management best practices that build and launch successful products.