World Business Report TikTok talks: who wins if Washington strikes a deal?
Sep 19, 2025
The future of TikTok in the US hangs in the balance as Trump and Xi discuss a potential deal. Discover why this app is crucial for American users and creators amid rising legal pressures. Then, dive into the world of dodgy ticket resale sites for the Premier League, revealing the risks fans face. Lastly, join the frenzy in Mumbai as eager buyers line up for the latest iPhone launch, showcasing the insatiable demand for Apple's new products. It's a captivating look at technology, sports, and consumer culture!
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TikTok Dispute Is About Data And Algorithm
- The US passed a law forcing ByteDance to sell TikTok or face a ban, creating high-level diplomatic pressure between Xi and Trump.
- The dispute centres on control of the algorithm and user data, not just ownership of the app.
Licensing Algorithm Keeps China’s Leverage
- China may allow licensing of a stripped-down algorithm rather than full transfer, preserving control while enabling export.
- That approach lets ByteDance keep core IP and gives Beijing leverage in trade talks with Washington.
Small Business Heavily Dependent On TikTok
- Jordan Smith relies on TikTok as a core marketing channel for his niche clothing brand targeting tall women.
- He says losing TikTok would jeopardise at least half his business, showing creators' high dependency on the platform.