You should place these 6 Ps prominently on your home service website: product, place, price, promotion, people, and personality.

Yeah, we said price.

In this episode, I chat with Chris Yano, CEO at RYNO Strategic Solutions, about what he’s learned from his depth of 14 years’ experience marketing for home service businesses.

Here are some topics we highlight in the conversation:

- How Chris finally got the attention of Gary Vee

- Two common themes from coaching and marketing in the trades

- The 6 Ps of a website that will please prospects

- Why price belongs on your website

- Reasons Chris is grateful he started a podcast

Check out these resources we mentioned:

- Chris’s podcast is To the Point

- Traction by Gino Wickman

- The New One Minute Manager by Ken Blanchard and Spencer Johnson

If you want to hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts,Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.

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