The Power of Niching Down: The Path to a Thriving Bookkeeping and Accounting Business with Sarah Bratcher

Alyssa Lang interviews Sara Bratcher, Founder and CPA of REI Accounting Solutions, on the power of niching down, adapting processes within a niche focus, and the importance of staying updated on industry trends and technologies. Sara shares her journey of transitioning to a niche within real estate investing, the impact of letting go of non-aligned clients, and the strategies for conquering imposter syndrome and self-doubt.

In this episode you’ll hear:

• Why it's essential to focus on a niche for business success
• How Sara let go of clients not aligned with her niche to better serve others
• The importance of continuously evaluating and adapting processes within a niche
• How industry trends and technologies play a role in niche adaptability

About our guest:

Sarah Bratcher lives in Southern Oklahoma with her husband and two kids. They enjoy screen-free family time and taking walks together.

Sarah initially planned on a traditional career, but her college experience shifted her perspective. After graduating with an accounting degree, she began working at a public accounting firm but soon discovered her true passion for organizing financial records rather than dealing with tax season. Recognizing limited growth opportunities in bookkeeping within a CPA firm, she transitioned to a CFO role for a real estate developer. There, she gained valuable experience as the company grew to build 500 houses per year and manage 1,000 rental properties.

Over time, Sarah realized she wanted to focus on helping early-stage investors analyze their financial statements and grow their legacies. She started her own business and, after 8 years and 19 exams, passed the CPA exam. Today, Sarah is dedicated to organizing real estate investors' books and providing exceptional customer service.

Connect with Sarah Bratcher:

Follow Sarah on Instagram: @rei.solutions.with.sarah

Follow Sarah on Facebook: https://www.facebook.com/sarahlkay

Email Sarah: sarah@reiaccountingsolutions.com

Resources mentioned in this episode:

🎙️ Podcast: The Game by Alex Hormozzi

💻 Breakthrough for Bookkeepers & Accountants

📘 'The Way of Integrity' by Martha Beck

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