Black Swan #15: The evolving business of preparing for death

"We're not a business that a lot of Canadian VCs found sexy."

Willful CEO Erin Bury, who longtime listeners might remember as a regular guest on BetaKit’s CanCon podcast, joins to explain what COVID-19 has made easier, and more difficult, for a business built to grapple with death.

Produced with support from TWG.