Moneywise

$60M Exit, 25+ Deals, and Why Angel Investing Isn’t For Most | Auren Hoffman

119 snips
Jun 3, 2025
Auren Hoffman, an accomplished angel investor and entrepreneur who made $60M from the exit of LiveRamp, shares insights into the reality of angel investing. He reveals why it’s not as glamorous as it sounds and explains his unique approach to tracking spending. Auren discusses the surprisingly complex relationship between money and happiness, the importance of resilience in entrepreneurship, and the significance of community support among founders. He also emphasizes that investing isn't suited for everyone, especially those without substantial financial resources.
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ANECDOTE

Early Entrepreneurship Success

  • Auren Hoffman started a temp firm for high school kids that paid his way through college.
  • He saved about $30,000 and used it to fund his education at Berkeley.
ADVICE

Track Big and Small Spending

  • Track only very big and very small expenses to maintain financial clarity.
  • Small expenses often indicate where finances could go off the rails, while medium expenses can be ignored.
ANECDOTE

Facing Crisis with Fake Article

  • LiveRamp nearly failed in 2010 and faced a threatening article before securing funding.
  • Auren's team wrote a fake nasty article to test investor commitment, which helped pick the fastest closer.
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