In this episode of The Small Nonprofit Podcast, Maria sits down with Katelyn Baughan, founder of KB Digital, to discuss why email marketing is one of the most powerful tools for nonprofits. They dive into strategies for donor retention, automation, and engagement tactics that keep donors connected beyond their first gift. Katelyn shares actionable tips on improving email effectiveness, measuring success, and turning one-time supporters into lifelong champions for your cause.

Key Topics Covered:

Why email marketing is nonprofit gold
The biggest email marketing mistakes nonprofits make
Automating for personalization & engagement
Fundraising emails: best practices & what to avoid
Using AI to improve your email marketing

Actionable tips:

➜ Audit your emails: Look at engagement data, click-through rates, and unsubscribes.
➜ Be consistent: Aim for at least one email per week.
➜ Use automation: Set up a welcome series and donor thank-you emails.
➜ Refine your subject lines: Use AI tools or A/B testing to improve open rates.
➜ Repurpose content: Use past high-performing emails or social media posts.

Resources

Connect with Us:

Connect with Maria Rio
Connect with Katelyn Baughan
Further Together Website

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Coming Next Week:

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