Do you love being a lawyer, but can’t stand the sales hat that comes with it?

It’s no secret that sales plays a vital role in securing new clients and growing your firm.

What do we do when we want to close the business, but don’t want to use pushy, oldschool sales tactics? My guest, Merit Kahn, shares the four words that can transform your sales in this episode.

Merit Kahn, CSP, is the CEO of SELLect Sales Development, author of Myth Shift: Challenging The Truths That Sabotage Success, co-host of The Smarter Sales Show, Certified Emotional Intelligence Coach and Certified Speaking Professional.

Since 1998, Merit has worked with salespeople, entrepreneurs, professionals and business leaders who are frustrated because their ideal prospects were not receptive to their offers so they struggled to reach their aggressive sales goals while the pace of change meant always being in catch up mode and there was never time for creating innovative ideas especially while profit margins were slowly shrinking.

Merit gives listeners actionable tips on:

Why the word sales has such negative connotations and how to reframe it for yourself
The three key components to sales
The four magic words to transform your sales conversations
How emotional intelligence plays a key role in the sales process

Resources mentioned in this episode:

Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience by Brené Brown

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