Flavour First: A New Way to Taste with Reece Sims of Flavor Camp

In this episode of The Cocktail Academy Podcast, Damian sits down with spirits educator and founder of Flavor Camp™, Reece Sims a true innovator when it comes to helping people taste differently.

Reece shares her winding path from marketing to bartending, blogging, sales, and finally launching her own immersive spirits education platform. She dives into the origins of Flavor Camp, explaining how her flavour-camp system simplifies the overwhelming world of spirits and empowers people to explore based on taste, not just category or branding.

We cover:

• Reece’s unorthodox entry into bartending (with a little résumé creativity)
• Building a million-dollar cocktail kit business during the pandemic
• Why most tastings are biased and how Flavor Camp flips the script
• The structure of a Flavor Camp session, including gamified blind tastings
• How her marketing background shaped the business model
• The power of visual learning and why icons, colours, and simplified cues matter

This episode is a masterclass in combining creativity, sensory science, and hospitality experience to build something truly useful and fun.

🛑 Want more?

Stick around for The Lock-In — a bonus segment where we talk practical tasting tips, flavor fatigue, judging spirits, and some hot takes on overrated bottles. Available exclusively on thecocktailacademy.com

📲 Connect with Reece

• Instagram: @flavorcamp
• Personal: @reecesims
• Website & Free Resources: www.flavorcamp.com

📲 Connect with Damian / The Cocktail Academy

• Instagram: @welovecocktails
• TikTok & Facebook: @welovecocktailsx
• Website: www.thecocktailacademy.com
• Email: sayhello@thecocktailacademy.com

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