In this episode of the EdTech Connect podcast, Jeff Dillon interviews Dallin Palmer, co-founder of Halda Inc., an AI-powered platform designed to enhance engagement for enrollment marketers in higher education.

Dallin discusses the challenges faced by universities in digital marketing, the transformative role of AI in personalizing user experiences, and the importance of data privacy. He shares insights on measuring success and ROI in enrollment marketing, emphasizing the need for a luxury experience in higher education. The conversation concludes with advice for enrollment marketers on leveraging AI effectively.

Takeaways

Halda aims to revolutionize engagement for enrollment marketers in higher education.
AI can significantly enhance the effectiveness of enrollment marketing strategies.
Personalization is key to improving user experience and conversion rates.
Understanding user behavior on websites is crucial for effective marketing.
Data privacy is a major concern, and only first-party data should be used for personalization.
Measuring success in enrollment marketing requires a focus on real ROI and student feedback.
The future of higher education will rely heavily on technology and AI integration.
Institutions must adapt to changing market dynamics and student expectations.
Effective content management is essential for successful enrollment marketing.
Enrollment marketers should embrace AI and experiment with its applications.

Sound Bites

"Your website is a prioritization problem."
"93% of students say this was helpful."
"If the student wins, everyone wins."
"You need a luxury experience in higher ed."
"We only use data that has been given to us."
"Don't be afraid of AI; embrace it."

Chapters

00:00 Introduction to Halda and Its Mission

02:51 The Role of AI in Enrollment Marketing

05:50 Transforming User Experience with Personalization

08:56 Challenges in Higher Ed Marketing

11:55 Data Privacy and Ethical Considerations

14:53 Measuring Success and ROI in Enrollment

18:08 The Future of AI in Higher Education

20:57 Final Thoughts and Advice for Enrollment Marketers

BIO

Dallin Palmer is the Co-Founder of HALDA, Inc., an AI-powered platform revolutionizing engagement for enrollment marketers in higher education. With a background in sales and service design at companies like Podium and Chegg, Dallin specializes in innovative, data-driven solutions that drive personalization and automation in marketing.

LINKS

Halda.AI

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