Being a real leader is about what you GIVE versus what you get. The majority are stuck in scarcity. They don’t give much to their organizations nor to their customers. And so their people never fall in love with them—and their brands.⁣⁣

To thrive in this age of global economic hardship you absolutely must figure out the greatest frustration of your customers and then solve it in an elegant, efficient and honest way (that none of your peers ever will). And devote to The 10x Value Obsession.

If you’re seeking some strong inspiration to grow your business and self—along with some novel tools to win—go ahead and read (or listen to) my latest book The Everyday Hero Manifesto. Get it here.

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