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The Feed The Official Libsyn Podcast
258 Free Speech and 2024 Podcast Predictions Begin
Dec 19, 2023
Discussion on 2024 predictions, free speech in podcasting, social media strategies, uploading videos to RSS feed, sourcing images for podcast articles, sustainable business ventures, 301 redirects, geographic breakdown of podcast downloads for November, and the impact of iOS 17 on Apple Podcasts.
01:13:25
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Quick takeaways
- Free speech is limited when promoting violence or genocide, politicians are likely to invest in podcast advertising during the upcoming election year, and Instagram is predicted to be a powerful platform for podcast marketing in 2024.
- Companies relying solely on 'stupid money' face financial challenges, podcasters should not base their entire budget on unsustainable income, and ongoing marketing efforts are crucial for audience growth.
Deep dives
The importance of free speech
Free speech is a right, but that right is surrendered when promoting violence or genocide against any group. Harvard and other institutions' presidents' recent testimonies on free speech demonstrate a misunderstanding of its limitations. The line is crossed when violence is promoted, and freedom of speech no longer applies. While podcasting has protected free speech, politicians are recognizing its potential to reach a larger audience and are likely to invest in podcast advertising, especially during the upcoming election year. In terms of podcast marketing trends for 2024, Instagram is expected to be a powerful platform for promotion. Short-form videos, like reels and story features, are predicted to play a significant role in increasing visibility and awareness of podcasts. It's important for podcasters to adapt their social media strategies due to the decentralized nature of platforms and the changing algorithms. Video content can be beneficial, but it's not necessary to build a successful podcast. Politics is also expected to bring more interest from politicians in utilizing podcasting as a platform for communication and promotion, leading to an increase in programmatic advertising. It is recommended to take advantage of political ad opportunities while being cautious not to rely solely on the revenue generated from this type of advertising. Finally, when considering podcast hosting changes, it is recommended to keep a 301 redirect in place for at least 30 days to ensure a smooth transition and monitor traffic patterns during this period.
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