Your Customer Defines Quality Not You

This episode is dedicated to the possibility that quality is not objective goodness but rather conformance to a requirement. For a professional this means the customer's requirement, not just professional standards. Viewing quality in the light is challenging to our minds and not something easily grasped. If you want to think along with Ron and Ed more deeply about the issue of quality and its relationship to both the professional and the customer, you are invited to listen to this episode of the podcast.