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Scooter Braun: “I Let It Burn”

Jul 17, 2025
Scooter Braun, a former music manager turned entrepreneur and investor, shares his transformative journey through 23 years at the top of the music industry. He reveals the vivid dream that prompted his walk away, discussing the real stories behind stars like Justin Bieber and Taylor Swift. Scooter candidly addresses the pressures of fame, his darkest moments, and how his divorce catalyzed personal growth. He also explores the future of music in a TikTok-driven world and offers insights into what it truly takes to spot talent.
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ADVICE

Prioritize Annual Self-Work

  • Take regular time each year for self-reflection and self-work to build resilience.
  • This foundation helps you navigate inevitable life challenges and pressures more effectively.
ANECDOTE

Dream Guided Career Exit

  • Scooter Braun had a vivid dream warning him to stop managing and go silent for his own good.
  • He followed the dream, avoided public responses during a media storm, and stayed true to the vision despite backlash.
ANECDOTE

Paul McCartney's Shared Birthday

  • Scooter Braun recounts the surreal moment meeting Paul McCartney, who recognized the pressures of success.
  • He shares personal childhood memories that keep him grounded despite fame and business success.
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