#01: Five B2B SaaS Marketing Campaigns You Must Try

Create a separate brand newsletter rather than an own-brand newsletter.

Use aggregated data to create a benchmarking ebook or report that provides insights and comparisons for your target audience.

Implement a waitlist campaign to generate interest and build a list of potential customers before launching a product or feature.

Create a scorecard, a survey or assessment tool that provides a score and recommendations based on the user's responses.

Offer free strategy calls or audits to help potential customers solve their problems and build a relationship before pitching your product.